EST. 2017





’You can’t stop the waves, but you can learn to surf’

- Jon Kabat-Zinn


Our aim is to support our clients in

making sense of the world

to make sense in the world

In a world that is increasingly complex, uncertain and volatile we support our clients in making sense and to influence the social progress in a positive direction. We offer political analysis, strategic advice and activities on how to communicate with intent and impact. As well as on how to contribute to a social and sustainable change, while securing tangible returns on investment and reputation.


We are brave. We are resourceful. And we are purpose-driven. We want to bring uncommon sense and exceptional insight to all our work. We want to challenge our clients’ thinking, evolve their assumptions and make them better when and where it matters. 

The studio is based in Sweden but operates across the Nordic region. NOIMÀ is founded by Mathin Lundgren & Frida Lundgren and has a vast network of associate consultants to access a wide range of specialist skills.

NOIMÀ applies a boutique model and our business philosophy calls for an alliance with only a handful of select clients. The end result: impactful communications managed by a true partner.

*NOIMA (νόημα) - a Greek word that stands for meaning, purpose, sense.

- WE ARE -

Frida Lundgren

Frida is a dedicated and ambitious public affairs professional with experience from the political and corporate world - both as a consultant and in-house. She has considerable strategic and operational experience in a wide range of communications areas. For eight years prior to founding NOIMÀ she worked as Nordic Communications Director for a global FMCG company in a regulated industry.


Frida has worked extensively across the Nordic region and on an EU-level which has given her good cultural awareness and a vast network. Her long political engagement has contributed to a flair for communications and a great political understanding. She is a motivational and effective leader and has a notable experience from working alongside senior leaders in improving internal and external communications, supporting change processes and evolving leadership teams.

She is focused on developing strategic and impactful communications and suport value-driven leaders to engage political stakeholders, consumers, employees and/or the public to strengthen trust, increase reputation and grow business performance. Frida is passionate about integrating communications, employee engagement and social responsibility to achieve sustainable growth and contribute to a positive change. Read more; LinkedIn


© NOIMÀ. Connect with us